4252 Fremont Ave N, Seattle (206) 397-4271 Open by appointment only
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Matt Hranek

Matt Hranek:
Virtual Author Talk: The Negroni

at Live on Zoom

We are thrilled to host Matt Hranek to discuss his new book, The Negroni: A Love Affair with a Classic Cocktail. He will be joined in conversation by Warren Etheredge.

How this works: This event will be broadcast live on Zoom. Registering will provide you with a unique access link in an email. At the event time, click that link to watch the talk. During the event, feel free to ask questions using the Q/A or chat feature.

This author talk is FREE, but you can support it by purchasing a copy of the book HERE. Thank you!

About the Author & Interviewer

Matt Hranek is the author of The Negroni, A Man & His Watch, and A Man & His Car, as well as a photographer, a director, and the founder/editor of the men's lifestyle magazine WM Brown. He and his family divide their time between Brooklyn and the Wm Brown farm in upstate New York, though he can also be spotted quite often in old-school bars around Europe, Negroni in hand. Find him on Instagram at @wmbrownproject.

Warren Etheredge is the founder of The Warren Report and the Editor-at-Large for Media Inc.  As a producer, his credits include FUREVER (d. Amy Finkel); HUMOR ME (d. Chris Towey), EVERY BEAUTIFUL THING (d. Sonya Lea) and WAYSIDE JUNCTION (d. April Larson). Warren is the former Curator for the 1 Reel Film Festival (at Bumbershoot) and a programmer for The Seattle International Film Festival. He is a published author, an Off-Broadway produced playwright, an acclaimed documentarian, a regular contributor to public radio and a much sought-after public speaker on myriad topics.  Born and raised in Manhattan, Warren makes his home in Seattle along with his partner, Nancy, their three children, an adoring pit bull, and an irascible bunny rabbit.

About the Book

An illustrated history of the iconic Negroni, including over 20 simple variations, from Matt Hranek, author of A Man & His Watch and A Man & His Car.

In 2019, the Negroni turned 100 years old, and it’s more popular than ever. The drink’s classic proportions are equal parts Campari, gin, and sweet vermouth, making it an easy cocktail to order and to make on your own. The Negroni will give readers insight into the drink’s origins in Italy (it started as a twist on the Americano), and the tools to make over 20 simple variations from drink experts and bartenders around the world. Here’s the Negroni Frappé from the famed bar Dante in New York City; the Negroni Spagliato from Bar Basso in Milan, where the gin is replaced with prosecco; and the author’s own version, which goes heavier on the gin and lighter on the vermouth. Included will be details on garnish, bitters, tools, glassware; a section on the importance of the vermouth used; interviews with bartenders from around the world; where to get the best Negroni; and so much more. Beautiful original photography of the drinks along with archival imagery of famous Negroni lovers—like Ernest Hemingway and Orson Welles—and vintage liquor ads make this gorgeous book an irresistible gift for anyone who loves to enjoy a Negroni.

How To Visit

Map of Book Larder's location
  1. Come by in person

    4252 Fremont Ave N
    Seattle, Washington, 98103

    By appointment only

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    Get us on the phone at (206) 397-4271

    or email us at info@booklarder.com

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