This book is currently available for pre-order, and will be available for shipping and in-store pickup on August 4th 2020.
Pilsner tells the remarkable tale of the world’s most popular beer style. It begins with its humble birth in a far corner of the Austrian Empire in 1842, goes through its zenith and near death during Prohibition in the United States, and concludes with its present dominance worldwide. Pilsner was born during a remarkable mid-nineteenth-century epoch, and this first biography of the style places it in its historical context, where it intersected with revolutions in politics and technology, including the railroad, refrigeration, and germ science. The book shatters myths about pilsner’s very birth and about its immediate parentage, showing that it’s largely a German invention rather than a Czech one. Pilsner also pops the top on new insights into the style and into beer in general through a character-driven narrative that shows how pilsner influenced everything from modern-day advertising and marketing to today’s craft beer movement—which is driven by a reaction to pilsner’s dominance in the form of brands such as Budweiser, Bud Light, Miller Light, Heineken, and Snow (the world’s best-selling beer, a pilsner out of China).